All hopeful news for small businesses. Are you ready? Have you thought about how to capture some of this increased consumer spending? Rather than a pell-mell, reactive approach, what you need is a proactive Marketing and Communication Plan for the year. This plan should outline with whom, when and how you plan to reach out to the marketplace.
Not sure where to begin? Here are some of the key elements to help you get started:
- A routine vehicle for connecting with existing customers, such as a regularly scheduled customer newsletter or email. Provide key news about your business, useful information that can assist your customers in making buying decisions, and of course, a discount or coupon to encourage your readers to act.
- Proactive outreach to prospects. Whether it's an introductory in-person visit, phone call, letter or email, now is the time to let your target market know what you're offering and how it meets their needs better than the competition. Include former clients in this outreach as well.
- Actively promote your business through monthly or quarterly press releases. This relatively inexpensive marketing tactic is easier than ever with online distribution sites such as http://www.prweb.com/.
- Networking, networking, networking - both via the traditional networking methods and on social media sites.
- A regular review of the content on your website and within your other marketing collateral to ensure it is up-to-date, accurate, and truly reflective of what your business brings to the table.
- Assess your communication goals for 2011,
- Create a feasible Marketing and Communications Plan that helps you attract, retain and satisfy customers, and
- Provide compelling content for your 2011 communication vehicles.
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